CARR CONSULTING has extensive experience in planning and analyzing the data from ad-claims tests.
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We have been highly involved with the development and revisions of the industry-standard advertising claims document,  ASTM E1958 Standard Guide for Sensory Claim Substantiation.

We can help you:
- Select the correct test method to support your claim
- Select the correct respondents to participate in your test
- Custom design the survey to collect the data needed to validate the claim
- Analyze the resulting data in accordance with the expectations of regulatory bodies like the NAD