CARR CONSULTING knows that long-term market success combines a highly desirable concept with a product that delivers on the expectations created by the concept. CARR CONSULTING will work with you early in the development cycle to identify concept components with the most utility and believability among your target consumers. Our statistically designed approaches provide you with the information needed to offer the greatest possible consumer-driven impact. In many cases, the product positioning used by your key competitors can be "built-into" a single concept optimization design to compare your concept performance to your competitors' without running a separate study for each comparison.

CARR CONSULTING uses economical, highly flexible, designs that give the broadest coverage of your concept space with the smallest possible commitment of testing resources.

CARR CONSULTING will also work with you to systematically consumer test products:

• We avoid traditional "us-vs-them beauty contests" that provide little actionable information beyond product winners and losers.
• Our statistically designed approach to research-guidance testing takes advantage of your marketing department's knowledge of product parameters to effectively design consumer tests.
• Tests can be run blind or with concept for an appropriate product testing environment.

​Consumer input indicates which product parameters, under direct control of your developers, need to be changed and by how much. CARR CONSULTING provides you with an actionable link between controllable product characteristics and the ultimate measure of product quality - consumer acceptance.